In today’s fast-paced fashion world, white labelling has become one of the smartest ways for entrepreneurs and businesses to build their own brand without investing heavily in manufacturing. At its core, white labelling means that a manufacturer produces clothing, and other businesses sell it under their own brand name.
What is White Labelling?
White labelling is when a company (like MSL Apparels, parent company of Nine2Five and Urban Tribe) manufactures high-quality garments, which other brands can repackage and sell under their own labels. This allows businesses to focus on branding, marketing, and customer experience while leaving the production to experts.
Advantages of White Labelling
- Cost-effective: No need to set up your own factory or production line.
- Faster to market: Quickly launch your fashion brand with ready designs and collections.
- Scalability: Expand your brand offerings without worrying about operational challenges.
- Focus on branding: Spend more time building customer trust and visibility while experts handle the quality stitching.
Disadvantages of White Labelling
- Less product control: Designs are usually pre-decided, so customization can be limited.
- Competition risk: The same manufacturer may supply to multiple brands.
- Brand dependency: Quality is tied to the manufacturer, so choosing the right partner is crucial.
Real-World Examples of White Labelling
- AmazonBasics – Amazon’s in-house brand offers everyday products made by third-party manufacturers (AmazonBasics).
- BigBasket’s BB Royal – Their grocery line is produced by external manufacturers and sold under their label (BigBasket BB Royal).
- In the fashion space, many retail brands partner with white-label manufacturers to create collections without running their own factories.
Why Choose MSL Apparels?
At MSL Apparels (Pune, India), we have years of expertise in manufacturing women’s and kidswear. Along with our own brands – Nine2Five and Urban Tribe – we provide white labelling services for other businesses who want reliable, quality-driven production.
Whether you’re a startup fashion label, boutique, or an established retailer, MSL Apparels ensures premium stitching, consistent sizing, and timely delivery.
📞 Contact us today at +91 8007322468 to discuss your brand’s white labelling requirements.